Cameras made by Swedish manufacturer Hasselblad were used in several historic NASA missions, including Apollo 11, the moon landing. Peculiarly, most of the photographs from that mission -- including the most iconic one -- didn't feature the first man on the moon, Neil Armstrong, but the second, Buzz Aldrin.

"It just happened to be Armstrong holding the camera most of the time," said Bizony. "So although Buzz Aldrin didn't have the satisfaction of being the first man on the moon, it's his image that represents that great achievement."